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Retrospectacle: Ty Warner’s Beanie Baby Fad

The '90s brought us a plush little toy that promised “riches” to its collectors. Beanie Babies were small stuffed animals filled with tiny plastic beads. Their creator, Ty Warner, adopted a business strategy that was designed to increase scarcity and play into the collectible market. It worked, and brought about an unforgettable and consuming madness that skyrocketed prices and drew in even more collectors with dreams of one day cashing in big.

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